Covelle & Co.’s Virtual Agent Services

At Compass Greater Boston, the health and safety of our agents, clients, staff, and the communities where they live, work, and play is our #1 priority. That’s why we’re pleased to offer Compass Virtual Agent Services (VAS) – an exclusive suite of marketing services available to all Compass clients. Here’s a quick introduction to how we can help you navigate the real estate process – virtually – from our CEO and Founder, Robert Reffkin.

Virtual Open Houses

We have the ability to take a targeted audience on a digital journey through premier properties. Using dynamic, agent-guided video promoted via digital, mobile, and social channels, we can showcase the key features of your property to interested clientele wherever they are.

 

Interactive Video Showings

With interactive video showings, we can personally take buyers on a virtual journey through a home with sight, sound, and motion. More importantly, we can expound on the unique features of the home with each buyer as if we were walking alongside them. Buyers can easily provide feedback (on their own time) via live video, text, or emoticons that can be quickly shared with agents and sellers. 

 

Virtual Neighborhood Walks

Selling your home will be a “virtual walk in the park” with Compass’ Virtual Neighborhood Walking Tours. Buyers and their families can explore new neighborhoods and experience all that the community has to offer with a 360-degree neighborhood video showcase. Imagine taking buyers on a virtual jog past the neighborhood schools, a GoPro bike tour of the adjacent streets, or even a stroll to the nearest shopping center—minus the hustle and bustle of the usual shoppers.

 

Live Virtual Buyer Events

From virtual cooking demos to wine-tastings and afternoon tea parties, to fireside chats and game nights, your home will be the cinematic backdrop, and I will be the sole entertainer. Viewers can join the fun online via Facebook or Instagram Live while being introduced to the home in a subtle, yet impactful way. Similar to the way one would admire a dear friend’s house during an intimate gathering, buyers will be able to get up-close-and-personal with your property while imagining the life they could live there.

 

Real-time Digital Ad Insights

The Compass Digital Ad tool allows for the quick and easy launch of optimized Facebook and Instagram ad campaigns to promote your property to a highly targeted audience. Once the listing ad campaign is live, I can provide real-time, detailed results in the form of a digital ad report. This tool allows me to act swiftly to market and sell your home with confidence.

 

Enhanced 3D Staging

We’ve partnered with America’s leading virtual staging firms to provide enhanced, 3D staging that combines superior home staging expertise and high-end design with state-of-the-art virtual staging technology. The result is an upscale and sophisticated visual experience that appeals to the most scrutinizing buyers from coast-to-coast. Each virtual staging is conceptualized, designed, and custom-built to capture the unique essence and beauty of your home.

 

Dynamic Digital Listing Brochures

Pages will turn, videos will play, home features will come to life with interactive brochures that create a dynamic, immersive experience for even the most discerning of buyers. By capturing real-time engagement regarding the most desirable features of the home, I can provide you with actionable insights to attract more buyers, faster. This tool allows me to quickly find the right buyer for your home by analyzing user data and focusing on the marketing channels that are delivering the most qualified buyers.


Video Mail (V-Mail)

Not your basic email! More opens lead to more closings with emails that allow me to put my best face forward using embedded video. Got mail? I can share captivating videos with my connections that will require zero clicks. The video will auto-play right inside the buyers’ inbox so they’ll never miss (or forget) their first interaction with your property. Not only will I see when they’ve started watching the video, but I’ll also know when they’ve stopped watching!

 

Live Postcards

Live Postcards are the “new travel postcards”—only reimagined for the digital world. Snail mail can only take the buyer so far; with Live Postcards using the Compass CRM platform, I can showcase your property before it hits the market! With an animated open experience and a dream-like view of the most attractive features of the home, Live Postcards can surprise and delight prospective buyers at every stage of their journey to find their perfect place in the world.

Are you selling your home? It’s clichéd, but it’s true — you never get a second chance to make a first impression! Don’t leave money on the table. Covelle & Co. helps clients sell two times faster for an average of 1.5 percent more. With an average sale price of $600,000, that’s $24,000 extra in our seller’s pockets. Call us today to learn more about how our team can help you sell your home:  covelleco.com/contact-us.

Sell your home, Keep your Privacy.

 

Covelle & Co. is now offering the exclusive way to sell your home in privacy, with Private exclusive. Listing your home as a Private Exclusive allows you to control what information is shared about you and your most personal asset, your home, as well as to get exposure to over 15,000 top agents across the country. 

 

What is a private exclusive?

A Private Exclusive listing is an off-market home that can be shared by a compass agent directly with their colleagues and their buyers. Property details arent disseminated widely and won’t appear on public home search websites. 

 

Reasons why you might want to choose to sell your home private exclusive:

  • New Job or Construction 
  • Family changes like marriage or divorce 
  • Evolving financial circumstances 
  • Health issues 
  • Valuable belongings like art or furniture 
  • Opposition to holding open houses

 

What to expect: 

Discretion 

Privacy is the ultimate commodity, and the decision to sell your home is a personal one. 

 

Flexibility

Decide when to share details about your home, including price, more broadly on your timing. 

 

Quality

Retain exposure to over 15,000 top agents nationwide, including premium placement on our agent facing platform. 

 

Value

Get the best offer by testing the market privately to gather critical insights without your listing getting stale.

 

Are you selling your home? It’s clichéd, but it’s true — you never get a second chance to make a first impression! Don’t leave money on the table. Covelle & Co. helps clients sell two times faster for an average of 1.5 percent more. With an average sale price of $600,000, that’s $24,000 extra in our seller’s pockets. Call us today to learn more about how our team can help you sell your home:  covelleco.com/contact-us.

Credit: Compass Private Exclusives

 

 

How Covelle & Company will maximize the value of your home. 

 

 

Exclusive to Covelle & Company, our Concierge program helps you quickly prepare your home for sale by fronting the cost of home improvement services so that you can sell it faster and for more money. Whether you’re facing basic wear-and-tear or your home requires more significant upgrades, Concierge has the power to transform a property — and the price it can claim. Using this service with Covelle & Co. is a hassle-free way to bring your home to the next level.     

  1. Show your home in its best light.

  From painting to flooring, Covelle & Co. services can help your home look its best before hitting the market. Our very own Erica Covelle was born with the gift of bringing listings to the next level. Being an experienced Realtor as well as a professional interior designer, She transforms “what it is” to “what it can be,” building equity and setting the scene to achieve top dollar numbers!   

  1. Sell your home faster.

  Covelle & Co. helps you attract more buyers so that you can sell your home quickly. Once our concierge program is in play, our team creates a customized marketing plan to help boost your home to the audience needed. At an average of 25 days on the market compared to the competition 53-day average, our team offers an impressive turnaround compared to the competition.   

  1. No upfront costs or interest.

  Funds will be advanced to you for home improvement services. When your home sells, you’ll pay the costs of services rendered and nothing more.   

  1. Working with Covelle & Co. is hassle-free.

  From assessing which updates will increase your home’s value the most, to recommending the best vendors for the job, you’ll have our complete guidance and assurance at every step as a seasoned real estate agent and professional interior designer.    Check out some of our transformations; these homes resulted in record-breaking sale prices with our upgrades. 

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56 Mystic St | Behind the Transformation 

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56 Brookbridge Rd | Behind the Transformation 

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201 Franklin St | Behind the Transformation               

 

Are you selling your home? It’s clichéd, but it’s true — you never get a second chance to make a first impression! Don’t leave money on the table. Covelle & Co. helps clients sell two times faster for an average of 1.5 percent more. With an average sale price of $600,000, that’s $24,000 extra in our seller’s pockets. Call us today to learn more about how our team can help you sell your home:  covelleco.com/contact-us

4 Big Expenses to Expect When Selling Your Home in Greater Boston

Selling Your Home? Read Covelle & Cohen Greater Boston Real Estate's Blog First.

It’s obvious that buying a home can be expensive, but did you know that selling your home can come with serious costs as well? While some upfront expenses are a matter of choice, many more are important investments in successfully selling — and selling for the highest amount possible. Other costs come at closing and from taxes. The key is to know what to expect and plan ahead. Here are the biggest expenses you can expect.

1. COMMISSION

At closing, you can expect to pay between 5 to 7% of the sale amount in real estate agent commissions. This commission is meant to pay both your agent and the buyer’s agent. Hire a great agent, and you’ll be sure to still earn a huge amount of money in proceeds after paying commission. A successful agent will work hard for you, not settling until they’re sure that the offer they ultimately accept is for the highest possible price and under the best conditions. That’s why it’s crucial to greatly consider who to hire as your realtor!

2. TRANSFER TAX

Many cities and states require the seller to pay transfer taxes. Massachusetts is one of those states. Also referred to as deed stamps or excise taxes, transfer taxes in Greater Boston cost $4.56 per thousand of the purchase price on the deed. If your home sells for $600,000, you can expect to pay $2,736 in taxes up front at closing. You should know that there’s debate among tax professionals as to whether you can write this off as a tax deduction and also that Somerville has recently proposed to change the transfer fee in favor of owner-occupants.  

3. CAPITAL GAINS

A capital gain occurs when you sell something for more than you spent to acquire it. Capital gains are included in Massachusetts income, and you’ll have to report a gain from selling or exchanging capital assets on Massachusetts Schedule D. Long term capital gains (for property held more than one year) are taxed at 5.2%. Federal capital gains can range from from 15 to 25%.

FYI — If you do end up earning less than $250,000 on the sale of your primary residence (or $500,000 if you’re married and file taxes jointly) after subtracting costs of preparing the property for sale, you likely won’t have to pay capital gains taxes.

4. MOVING

Roughly half of all people who move use professional movers, whether they’re moving short or long distances. Often overlooked, the cost of hiring movers locally can be as much as $2,000 for a four bedroom house. The cost to move out of state averages about $1,000 per room, with an average cost of 50 cents per pound.

Moving for work? In Massachusetts, you might be able to list reasonable moving expenses as a deduction on your taxes if your new commute will be at least 50 miles farther than old commute.

Planning a move? With tenure and experience coupled with talent and originality, Erica Covelle and her team are top agents offering an exclusive white glove service. We are skilled negotiators who can help you get the best possible terms and price for your property. Call us today at 857.529.SOLD (7653) to learn about SELLING YOUR HOME with COVELLE&CO GREATER BOSTON REAL ESTATE: covelleco.com/contact-us.

Organization Overhaul-Declutter Your Space

Organization Overhaul:

Being organized is not for everyone, but when it comes time to sell your home it’s essential to present your space in order for a buyer to envision themselves (and all of their belongings) comfortably fitting.

Organization

HOW do you begin this organizational overhaul??

Take it one step at a time and start with organizing the most noticeable areas in your home.

This means COUNTER TOPS, COFFEE TABLES, and any other FLAT SURFACES that may be accumulating a stack of junk.  If that pile of bills, magazines, and other items are in need of shredding what better time to get rid of them then at our free SHREDDING EVENT on Saturday, March 25 from 9:00am-11:00am at The Dairy Dome in Stoneham. De-clutter and you’re well on your way to becoming more organized!

In addition to throwing out unused items laying around, you need to craft a place for these items to temporarily live in as they continue to accumulate in the future.  Otherwise, the vicious cycle of counter-top clutter will never end!  One of our favorite solutions to creating more storage that doesn’t currently exist is to maximize the space by adding shelving.  Corner shelves, narrow shelves or even doors with shelves can add vertical storage for pretty much anything you need.  (Helpful tip:  Using jars, canisters and decorative boxes will help to conceal nick-knacks preventing a messy appearance on your new shelves.)

  

Once you’ve cleared the flat surfaces it’s time to dig deep into those closets!  Home buyers will look in your closets to gauge the storage space.  This is the perfect time to donate some of your clothes that you’ve been crossing your fingers would make a fashion comeback, but just hasn’t caught on yet.  If you haven’t worn it in two years, you aren’t going to wear it… LET IT GO!!! And you can feel good about it by donating it to the Salvation Army.  The Salvation Army will even come to your house and pick it up for you, so no excuses.  And if you’re feeling really ambitious (like me), color code your closet to make it appear more spacious, and visually appealing to those potential home buyers.

Now that you have tackled the two biggest areas in need of organization there’s no limit to what you can do next!  Work on your kitchen cabinets, garage, under bed storage, home office, linen closest… but if that sounds as exhausting as I think it does you could always hire COVELLE & COHEN Greater Boston Real Estate to stage and sell your home with minimal organizing on your own!  We can’t wait to stage, organize and sell your home!