A warm welcome to our June Build Her Up nomination: Nancy Zhou from @silverwhiskbakeshop

Nancy is the Founder of the Silver Whisk Bake Shop, an online bake shop specializing in handcrafted cakes and confections. 

Nancy’s initial struggles in the infancy of her business had her wishing she had someone as a north star. From that void, having gone through it all, she has founded a consulting and mentoring program for bakers like herself looking to start their own home or online bakery, as well as those struggling with the day-to-day task of owning a small company and wearing all the hats!

Nancy’s pro-tip:

✨” Build confidence by taking action. Define your goal (dream bigger), and then create a step-by-step plan for how you’ll accomplish your goal. Focus on completing one small step at a time and be flexible because life happens! Surround yourself with support and helpful resources because you’ll need it. It’ll be a challenging and uncomfortable process but extremely rewarding. With every step you complete, you’ll be stronger, and so will your business. You CAN do it.”

Awarded the 2020 Best Cakes recognition from the Best of Boston, Nancy takes immense care and time to ensure her products are nothing but the best for her clients while simultaneously delivering understated elegance and surprising flavors. In addition to her stunning cakes and petite fours, Nancy also offers unique chocolate bars inspired by the flavors of her childhood growing up as a Chinese kid in America.

One thing is clear: Nancy is a multi-talented artist who is virtuous in her work. Her generosity in sharing knowledge with what could otherwise be looked at as competitors is admirable, to say the very least.   Nancy is the perfect candidate for our 2+ year Build Her Up campaign, acknowledging her accomplishments as she is the definition of our #BuildHerUp movement.


If you would like to nominate a powerful woman who deserves some recognition, please contact us!


Welcoming our February #BuildHerUp nomination: Gina DiStefano, @gpdistefano @buybombshelpmoms! Gina is the CEO of the brand Mom Bomb. They are passionate women on a mission for moms, supporting this mission by bringing top-shelf bath products to the market. They give everything they make from each purchase, every dollar of profit, to their charity – Mom Bomb Giving Organization. They recognize that Moms give 100%, so they do too. Mom Bomb embodies tribe mentality through empowering and restoring women across the spectrum of motherhood. No one is excluded based on age, income, lifestyle, or affiliation. To them, every mom is critical in shaping the future. Every crisis is valid and every mom is worth helping.

“Tribe mentality is the human tendency to seek out and connect with like-minded people who share common interests, beliefs, or habits. At Mom Bomb, our tribe is moms, and we get up every day to serve our tribe. Beyond helping individuals, we are building community through social media to foster a tribe of empowered women. This community is collaborative, vibrant, and expanding daily.”

Their all-natural bath products are the perfect gift for yourself, teachers, co-workers, friends, family, and everyone on your list! Every donation comes with a product of your choice, so go ahead and splurge knowing that your purchase funds a 501c3 charity helping mothers in crisis.

Ginas’ pro-tip:

“The fastest way to the desired outcome is to be willing to have uncomfortable conversations along the way.”

Mom Bomb Giving Organization

“Mom Bomb Giving Organization was founded on the belief that all moms, regardless of socioeconomic status, age, ethnicity, or culture, face similar challenges. We love our children, but we have days where we want to pull our hair out, hide in the bathroom and cry, or teleport ourselves to “anywhere but here.” Life’s daily struggles keep us on our toes, but how do we manage if we are dealing with an unexpected illness, job loss, or any other situation that places us in immediate distress?

At Mom Bomb, we recognize that life is not like a Hallmark movie. Instead, we acknowledge that it is not only normal to feel overwhelmed, lonely, tired, and scared, but it is OKAY. That’s where we come in.

Mom Bomb is an army of moms committed to helping each other thrive. In times of distress, we provide moms with support to stem the tide and help them navigate a crisis. In other words, we give moms a chance to catch their breath.”

Have someone you would like to nominate for #Buildherup? Connect with us!

Information for Mom Bombs here at


Welcoming our January #BuildHerUp nomination: Nina Holland, @ninaholland.toast @toast_sandwich_shop! Nina is the CEO of the brand t o a s t where she bakes the most delicious gluten-free breads free of dairy, eggs, soy, oils, gums, corn, sugar, and nuts. It’s now turning into a sandwich shop! 

Set to open their doors any time now, Toast, which appears as “t o a s t” spelled out in a timeless typewriter font on its storefront on 7 Shapleigh Road in Kittery, Maine, is Holland’s dream come to life. Check out her Instagram to see more footage of her sandwich shop renovation coming together! 

Ninas’ pro-tip:
✨”It’s ok to be a beginner and it’s ok to not have all of the answers. Allowing yourself to feel that discomfort and working through the apprehension, will be worth it in the end. Just on the other side of that fear…is something so much better and so much bigger than you could have ever imagined. I feel that it’s also important to let go of all the negative stories you have told yourself ABOUT yourself. They don’t serve you and they probably weren’t even yours to begin with. Fiercely pursue your dreams! You are capable. You are smart enough. You are Worthy.”

Holland, a former hairstylist who was working at her daughter’s elementary school in North Berwick at the time, decided to leave her job to pursue Toast full-time. She launched a website, established a pre-order system for loaves of bread, and set up three pickup locations in Exeter, Berwick, and South Berwick.

Holland turned her ambition into reality by acquiring a camper with her partner, Rob Gnirk, and attempting to bake bread, though she confessed she “failed badly” several times. During Covid, she faced the challenges of not being able to sell products from her camper because no events or farmers’ markets were taking place. Holland continued to bake bread, which was becoming a popular pastime for many at the time of the epidemic. Looking to spread a little cheer, she began doing what she referred to as “drive-by ‘t o a s t’-ings,” leaving loaves on the doorsteps of folks in her town, entirely unprompted.

Thanks to social media users, the sweet gesture immediately spread, and more requests for Holland’s bread began to stream in. Holland began to get an abundance of praise and orders, which proved hard to keep up with because each loaf is baked individually.  As a result, she decided to develop her brand as well as open her own shop. We can’t wait to see all that is in store for Nina and t o a s t!

Information for Toast at, 7 Shapleigh Road, Kittery, Maine