Behind the Transformation — 201 Franklin Street in Stoneham

We’ve said it before, and we’ll say it again — staged homes sell faster and for more money! In fact, your average realtors will dramatically discount a house based on poor appearance because they, like many buyers, can’t see the transformation possibilities underneath the clutter and outdated decor.

It takes creative vision like that of our very own realtor and interior designer to transform “what it is” to “what it can be,” setting the scene to achieve top dollar numbers!

You’ll be amazed to see what a little face lift can do for a home. That’s why we’re introducing our new series, “Behind the Transformation,” where we’ll show you how COVELLE&CO can make your home a 10 and ultimately sell for thousands more.

201 Franklin Street

Another realtor in the area priced 201 Franklin Street at $350,000 after seeing it as it is in these photos.

After these sellers sought our help, we provided them with a staging consultation report. Here’s a snippet of it:


  1. Remove all items off countertops with the exception of a few pieces.
  2. Remove table in the kitchen and replace with the white island and the two stools too
  3. Paint our neutral shade selected for the entire first floor
  4. Paint cabinets Super White BM in a semi gloss finish
  5. Replace cabinet hardware
  6. Price out granite countertops with Brazusa Stone. We will ask them to provide an overhang to support extra stool for a breakfast bar.

We suggested paint and small aesthetic changes in every room. Because our professional strategies are tried, tested, and streamlined, we quickly arranged with our preferred vendors and trusted partners to stage this home to sell fast. We put these sellers in touch with the best in the biz — a professional house cleaner, a handyman, purveyors, and more. Here’s the finished result:

Here are a few standout before and after shots:







Deck Entrance


In the end, we priced this two bedroom house at $450,000 — $100,000 more than the other realtor, and it sold for $490,000! That’s $140,000 more in this seller’s pocket and case in point that both staging and professional photography are a must.

Selling your home? It’s clichéd but it’s true — you never get a second chance to make a first impression! Don’t leave money on the table. COVELLE&CO GREATER BOSTON REAL ESTATE helps clients sell two times faster for an average of 1.4 percent more. At an average sale price of $600,000, that’s $24,000 more! Call us today to hear more about our top agents offering an exclusive white glove service: